President-Elect, 2026–2027 American Marketing Association, Houston Chapter
Results at a glance
15+
Years leading digital, web, and event marketing
+16%
Registration growth for a sold-out 400+ guest awards gala
+20%
Brand-awareness lift across eight industries
+15%
More inbound sales inquiries from aligned sales and marketing
+10%
Advertising revenue from a cross-channel content strategy
$500K
Startup funding secured after launching a product I built
100+
Tradeshows run each year with budgets, logistics, and sales follow-up
15+
Company websites built and grown as strategist and developer
About
A strategist who can also build the thing, and who knows what it’s supposed to earn.
Based in Houston, I’m a marketing leader with more than fifteen years across agency, in-house, contract, and consulting work. My career started in software engineering at Raytheon, building and securing systems for the Department of Defense. That gave me a technical foundation most marketers don’t have. I paired it with an MBA in Marketing, and today I turn business goals into integrated marketing, events, and digital experiences that perform.
I’ve co-chaired a sold-out awards gala for 400+ marketing professionals, built an award-winning e-commerce experience for a SaaS company, aligned sales and marketing to grow inbound inquiries, and run my own consultancy, BDM Creative Services, serving more than fifteen businesses. In 2026 I step into the role of President-Elect of the American Marketing Association’s Houston chapter.
Teams bring me in when they need someone who can set the strategy, rally the stakeholders, and make sure the CRM, website, and campaign calendar actually deliver it.
Strategy
MBA-trained, focused on growth and customer journeys.
Experience
Events, sponsorships, and brand moments people remember.
Technology
Computer Science degree; fluent in CRM, web, and analytics.
What I bring to your team
Six ways I create value from day one
Whether I’m leading the department or advising leadership, my work comes back to one question: what will this earn, and how will we know?
01
Integrated marketing strategy
I turn business objectives into one connected plan across brand, digital, content, email, social, and events, with the KPIs to prove it’s working.
Campaign planning
Go-to-market
Creative briefs
02
Event & sponsorship marketing
From 100+ tradeshows a year to a sold-out awards gala, I design events that fill the room, delight sponsors, and beat the budget.
Sponsorship packages
Cvent
Run-of-show
Vendor management
03
CRM & lifecycle marketing
I build the nurture workflows, segmentation, and win-back automations that move leads through the funnel and bring customers back.
HubSpot
Klaviyo
Salesforce
Pipedrive
04
Digital experience & e-commerce
I remove friction from the path between call-to-action and checkout, so the website does what it was built to do: convert.
Shopify
WordPress
UX optimization
Drupal
05
Brand, content & SEO
Editorial instincts from magazine and media work, paired with SEO strategy, give brands a consistent voice and more organic visibility.
Content strategy
SEMrush
Ahrefs
Social
06
Marketing operations & analytics
I align marketing with sales, manage vendors and budgets, and report with clarity using GA4, ad platforms, and campaign data.
Google Analytics 4
Google & Meta Ads
Six Sigma
Selected impact
Ideas that grew revenue, audiences, and opportunity
A closer look at the work behind the numbers.
Event marketing
A sold-out awards gala that beat its budget
AMA Houston · Crystal Awards
As Co-chair of Houston’s premier marketing awards, I led strategy and execution for a 400+ guest gala.
Built sponsorship packages and managed fulfillment, VIP guests, and finalist communications
Ran the campaign calendar, social promotions, and attendee engagement
Managed Cvent registration, AwardStage judging, vendors, venue, and production
Led and mentored the volunteer team that delivered every touchpoint
Result
Sold out400+ attendees, with strong sponsor and guest feedback
+16%registrations over budget expectations
+5%award entries over budget expectations
E-commerce & CRM
An award-winning storefront for SaaS products
MOTOR Information Systems · Store.Motor.com
I designed and developed a Shopify store for MOTOR’s software products, working directly with marketing stakeholders.
Simplified navigation, product packages, and pricing so buyers could choose with confidence
Cut friction from call-to-action to checkout and modernized the checkout flow
Connected HubSpot to Shopify with webhooks to power an abandoned-cart win-back campaign
Result
2025Award-winning e-commerce redesign, recognized by HBMA
Win-backAutomated revenue recovery from abandoned carts
Brand & demand generation
One brand story across eight industries
Safety Vision, LLC
I led digital brand strategy for a mobile video manufacturer selling into eight distinct markets.
Led front-end development of the company’s Drupal website
Ran integrated social, web, and email campaigns in Salesforce ExactTarget with ROI reporting
Aligned messaging across Sales, Product, and Marketing
Managed budgets and logistics for 100+ tradeshows a year, speeding up sales follow-up
Result
+20%brand awareness across eight industries
+15%inbound sales inquiries, with better lead quality
Revenue strategy
New ad revenue from cross-channel content
Houston Geological Society
I turned the society’s Drupal website into a hub for members and connected it to print and social.
Coordinated content across the printed bulletin, website, Facebook, and LinkedIn
Planned industry events and education for geologists and engineers in oil and gas
Improved member communication and support
Result
+10%print bulletin advertising revenue
Product & growth
A product feature that helped unlock funding
Villie.co · via BDM Creative Services
As lead developer, I built a microsite engine that let parents share milestones, request needed items, and build a community around their newborns.
Turned the product vision into a working, shareable experience
Gave the company a clear story for investors
Result
$500Kin funding secured after the microsite launched
Consulting clients through BDM Creative Services
Store.Motor.com
ExpandHR
Villie
Delta Circles
HR Brain For Hire
Aromatic Perfume Oils
Veys Painting & Refinishing
Growth Guidance Counseling
B Ingenious Designs
Industries
Fluent in many markets
I’ve marketed to engineers, parents, executives, patients, and shoppers. That range helps me learn a new audience fast.
SaaS & Technology
MOTOR Information Systems, ExpandHR, Villie
Professional Associations
American Marketing Association, Houston Geological Society
Energy, Oil & Gas
Member events and education for geologists and engineers
Public Safety & Transportation
Safety Vision’s eight vertical markets
Healthcare
Memorial Hermann Health System
Defense & Aerospace
Raytheon, Department of Defense programs
Media & Publishing
PaperCity Magazine
E-commerce & Small Business
Retail, beauty, HR, counseling, and home services brands
Experience
The career path
2021 – Present
American Marketing Association, Houston
President-Elect 2026–27 · Board of Directors · Crystal Awards Co-chair
Five years on the board, including Director of Luncheon Services. Co-chair of the Crystal Awards gala, leading sponsorship, campaigns, registration, and event operations.
2018 – 2026
BDM Creative Services
Founder · Website & Digital Marketing Consultant
Strategy, CRM, SEO, paid media audits, and full-stack web development for 15+ companies across SaaS, e-commerce, and service businesses. Directed vendors, freelancers, and contractors to deliver on brand and on time.
2025
MOTOR Information Systems
E-commerce Developer (Contract)
Led stakeholder discovery and delivered an award-winning Shopify storefront for SaaS products, integrated with HubSpot.
2024
One Foot Over
Marketing Manager (Contract)
Managed vendor relationships, timelines, budgets, and brand standards across multiple client accounts as the main link between clients, creative teams, and vendors.
2016 – 2018
Safety Vision, LLC
Lead Tradeshow & Marketing Coordinator
Ran 100+ tradeshows a year and led digital brand strategy across eight industries, growing brand awareness by 20% and inbound inquiries by 15%.
2014 – 2016
Houston Geological Society
Web Content & Membership Manager
Owned the membership website, member events, and cross-channel content that grew print advertising revenue by 10%.
2014 – 2015
Memorial Hermann & PaperCity Magazine
Digital Marketing & Social Media · Photo Editor
Live social coverage of IRONMAN events, social listening with Meltwater, and monthly engagement reporting. Edited 1,000+ editorial photos a month and supported 20+ shoots.
2009 – 2012
Raytheon
Software Engineer II · Information Systems Security Analyst II
Product build and release lead, Raytheon Six Sigma Specialist, and Chair of the Software Review Board for defense products. Later led security compliance and audits for Department of Defense systems.
Leadership & community
Invested in the profession
I lead in the organizations that shape marketing in Houston and support women and Black business owners.
2026 – 2027
President-Elect, American Marketing Association Houston
Stepping into chapter leadership after five years on the Board of Directors, helping shape programming for Houston’s marketing community.
Co-chair, Crystal Awards marketing gala
Director of Luncheon Services
Board of Directors since 2021
Goldman Sachs One Million Black WomenBlack in Business Program, inaugural Cohort 1
Women’s Business Enterprise National CouncilWBENC member
Beta Gamma SigmaInternational Business Honor Society
Sigma Iota EpsilonManagement Honor Society
Alpha Mu AlphaAMA’s Marketing Honor Society
African American Marketing AssociationMember
Greater Houston Black Chamber of CommerceMember
Zeta Phi Beta Sorority, Inc.Member
Moments from the community
Education & credentials
Business strategy, grounded in technology
Master’s
MBA, Marketing
Louisiana State University Shreveport
Bachelor’s
B.S., Computer Science
Southern University and A&M College, Baton Rouge
Continuing education
Web Design & Development Certification
Lone Star College
Black in Business Program, Cohort 1Goldman Sachs One Million Black Women
Foundations of Digital Marketing & E-commerceGoogle
Marketing Hub Software CertificationHubSpot Academy
Cloud FoundationsAmazon Web Services (AWS)
Six Sigma SpecialistRaytheon
CRM & Automation
HubSpot
Salesforce / ExactTarget
Klaviyo
Mailchimp
Pipedrive
Events
Cvent
AwardStage
OpenWater
ClickUp & Asana
Web & Commerce
WordPress
Shopify
Drupal
HTML, CSS, JavaScript, PHP
Growth & Insight
Google Analytics 4
Google & Meta Ads
SEMrush & Ahrefs
Hootsuite, Loomly, Meltwater
Adobe Creative Suite
Bachelor’sB.S., Computer ScienceMaster’sMBA, MarketingCohort 1Goldman Sachs Black in Business
Let’s talk
Building a team that grows? Let’s connect.
I’m open to marketing leadership roles and select consulting work. If you’re hiring or have a project in mind, I’d love to hear about it.
